Pinterest Business Growth Secrets Revealed: 5 Mistakes Costing You Money

Growing a business is exhilarating, but navigating the world of Pinterest for business can be confusing, especially as a beginner. 

Most business owners start posting on Pinterest with experience first with blogging or Instagram marketing, and mistakenly believe that knowledge will translate to Pinterest success. 

When they don’t immediately get results with their make-shift marketing strategy, they feel like maybe Pinterest just can’t work for their business. 

The Pinterest Inconsistency cycle looks like this: 

• put in time, energy, and money to try to hack the algorithm

• see minimal growth or even no results at all

• get discouraged

• publish pins less consistently

• still get crickets

• put Pinterest on the back burner

• try again 6 months later and repeat the cycle all over again

It doesn’t have to be this way.

If you have a killer offer but aren’t seeing traffic from Pinterest, you’re likely making these common mistakes on Pinterest–and it’s costing you sales.

Here are the 5 expensive mistakes you may be making on Pinterest that with a simple tweak could take your Pinterest from hearing crickets to driving traffic to your business on repeat.

1. The Group Board Trap

Group boards might seem like a shortcut to Pinterest growth, but they can actually hurt your pin performance. 

Why?

People join group boards for the same reason: to build their own brand and following.

This means most members are out for themselves and not sticking to the group board rules (which typically include re-pinning your content). This leads to low engagement on your pins, telling Pinterest your content is not high quality resulting in lower reach.

Instead, focus on creating and curating quality content for your niche, driving targeted traffic that truly matters.

To learn sustainable Pinterest business strategies and grow your business in just one hour per week, checkout the Pinterest Beginner Bundle.

2. The Re-Pinning Illusion

While re-pinning can get you the gratification of seeing more impressions on your account, it might just be driving business results for your competitors. 

That “relevant idea” from another creator you re-pinned is driving your people to someone else’s website–possibly even a competitor in your industry. 

Newsflash—sharing content that links to a competitor’s website doesn't help your business. 

Instead, prioritize pins that direct users to your website, boosting your visibility and conversions.

You can learn best practices and start monetizing Pinterest with ease with the Pinterest Beginner Bundle. 

3. Confusing Pinterest and Your Audience

The purpose of your Pinterest business account should be painfully obvious to both Pinterest and your audience.

Be sure you have:

• a professional and on-brand profile picture

• a professional and on-brand background image

• a compelling description with relevant keywords

• relevant keywords in your name field

• nothing spammy

A well-optimized account not only improves discoverability but also builds trust with your audience.

Not sure if your profile is optimized? Get a Pinterest Audit or 1:1 Strategy Session with a Certified Pinterest Strategist. Click here to book now.

4. Skipping Over SEO

Neglecting SEO on Pinterest is a cardinal sin.

SEO stands for Search Engine Optimization. The easiest way to think about this is that the words and phrases you use tell Pinterest how to categorize your content and who to show it to.

When you use Pinterest keywords, or words that users are searching for within the Pinterest app, your content and account are more likely to rank on Pinterest.

As technical as it may sound, keywords help your pins get discovered by the right audience.

Always include relevant keywords in your:

• pin titles,

• descriptions,

• graphics,

• boards,

• and profile

Leveraging SEO can amplify your reach and help you grow your Pinterest traffic.

I know how complicated cracking the code to SEO can be, and that’s why I developed a solution to simplify Pinterest SEO for you so you can save time learning the ins and outs and start actually getting discovered faster!

Dive deeper into the world of Pinterest SEO for business growth inside Searchability, the ultimate Pinterest SEO Course.

5. Using Your Instagram Strategy on Pinterest

You hear it all the time: “just throw your Instagram posts up on Pinterest” and “work smarter, not harder.”

Spoiler alert: this doesn’t work!

And if you’ve tried this, then you know firsthand that putting content up in all the places isn’t actually “working smarter” when you’re not getting results.

While it can be tempting to try and save time with this method, Pinterest has a totally different algorithm, user-base, and functionality. This means it requires a Pinterest specific strategy.

I’m not saying to re-invent the wheel here.

Pinterest is actually a powerful repurposing platform when done correctly.

Just be sure to take the necessary steps to optimize your content for Pinterest’s algorithm.

Wondering how to get the best results on Pinterest?

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With this bundle, you'll decode the secrets of Pinterest marketing to grow your business in just 1 hour per week. Hello time freedom!

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