How to Avoid Social Media Burnout: 7 Reasons You Are Burnt Out On Social Media and the Solution No One Tells You About
It’s a tale as old as building a business from your living room sipping an oat milk latte.
Social media burnout.
When you’re on your phone working for what feels like 24/7, you tell yourself that you love what you do, and “it doesn’t feel like work…”
But when you’re sitting at the luxury resort in Santorini with your friends on your last night realizing you’ve spent more of your trip between your camera roll and Instagram than actually just being, talking in stories about this so-called “time freedom” you have to make sales while sipping a piña colada so other people see it, get FOMO and buy from you, too…
It just doesn’t feel like time freedom anymore.
BURNOUT
You shrug it off like… everyone gets it. Everyone just takes social media breaks. It’s normal. It’s what you signed up for… right?
Here’s the deal—around here we NEVER normalize anything less than what the most expansive, highest version of ourselves would settle for.
Burnout while scaling your business is NOT a requirement. And you have the power to stop it at its source and FINALLY unlock true time freedom for yourself (and for your team)!
7 Reasons You’re Burnt Out
(even though you’re doing everything right on social media)
Your schedule is dictated by an app
The cardinal rule of social media is don’t post and ghost.
Posting and ghosting is the term for publishing your content and not sticking around on the app at the time it goes live to engage with other people.
Which means that you’re showing up in real time at the time the post goes live to play by the Instagram rules. And Instagram expects you to “be social”—AKA, take actions that trigger notifications that will pull others to the app. Actions like commenting, liking, and DMing.
So then how exactly are you meant to intentionally run a business, much less live your life??
Tell me, when is the last time you took a 10 day vacation, didn’t take your phone out to post a single story or respond to a dm (that’s work by the way) and your business revenue didn’t take a hit?
Unless you have a team, paid ads, or your business was never making sales to begin with, the answer is never.
If your business relies on you to show up and work when you are on vacation, you do not have time freedom. Read that again.
You keep finding new, better ways to run your business
You are an entrepreneur. It is natural for you to want to tweak everything to death, discover a better solution, and start another 37 projects in Canva before completing and releasing even one.
But shiny object syndrome will keep you in this cycle of reaching and burning out. The Instagram app is designed to keep users on–and you as the business owner going on “for work” are not immune
It’s time to market your brand on a platform designed to drive traffic, not suck users in.
Your content lasts 24 hours
The freaking masterpiece you just spent way too long formatting will be obsolete in a day. That is absurd to me.
Your content isn’t working for you in the background. It’s dead after 24-48 hours on average. Unless a post goes viral, it won’t continue to serve your people and you won’t continue to reap the benefits. Not on Instagram anyway.
You don’t have an audience
You’re following a “proven” strategy, you’re converting a few people here and there, but your reels views feel like they’re capped and you aren’t growing fast enough.
You don’t hold any limiting beliefs about how much money you can call in, but at the same time, you’re aware that even with the best sales conversion rates, your 150 story views ain’t gonna cut it.
So you keep churning out content that dies in a day only to get crickets. Well, that and burnout.
You need a platform to grow your business where you are on an equal playing field to companies with greater brand recognition. One where you are not limited by the number of followers you have. One where you can be discovered in highly intentional search. (Spoiler alert, this exists!)
You are engaging with people arbitrarily to please an algorithm
It doesnt feel genuine, and while you’d never say this out loud, you didn’t start your business to be social.
There, I said it. And I’m not afraid to because I believe you are here for a powerful reason. You started your business to help people, make a meaningful impact in their lives, and create more space and time freedom in your own life. The people you should be social with are your loved ones, but you probably spend more time chatting potential and existing clients—amiright?
And while dream clients and biz owners are THE ABSOLUTE BEST (and if you’re mine reading this right now, you know I love you and will get back to your DM when I am in my best energy to be there with you!) I believe you should have more time freedom than this. And I’m sharing the secret to making it happen here with you, so keep reading!
You are required to show up annoyingly throughout the day
Even if you’ve found sustainable practices for your social media, like batching content, setting app limits, etc., you cannot get around the fact that social media needs to be social.
Your work may be just one hour each day, but it’s 10 minutes to post a story in the morning, 15 to post and engage with your audience at midday, you get it.
And each time you hop on is another opportunity to get lost in the scroll. If you’re real with yourself, your “1 hour per day” of online marketing is really more like 2 or 3.
You need a marketing strategy that allows you to get your work done in one sitting each week — or once for the month if you’re on vacation!
You are not solving the root of the problem
Your social media detox is great… but you are putting a bandaid on the issue that will come back, not solving it. For as long as a social platform is the sole source of your lead generation, you will stay stuck in this pattern of social media burnout.
The problem with traditional social media marketing is that you are bound by the rules of the game. And on most social platforms, that means logging in annoyingly through out the day and never taking a full month off without that business of yours taking a nose dive.
Social media isn’t the only online marketing tool that can drive results, and it certainly is NOT the most sustainable one. You can grow an extremely successful business on a platform that doesn’t take over your whole life.
The Solution No One Tells You About
I’ve just shared with you 7 reasons why you are burning out from social media, and dropped the bomb that the cure is marketing your business on a different marketing tool.
I know… it’s probably not what you were expecting but before you go back to the social media burnout cycle, hear me out!
There is a marketing tool that:
gives you complete autonomy over your schedule,
can be done in one sitting each week (or month),
and doesn’t require engaging arbitrarily with people to make a sale.
[Re] Meet Pinterest
Pinterest is a powerful visual search engine for connecting users to their next idea—and ideas become reality.
Pinterest is not social media. It’s a search engine. Like Google and YouTube, Pinterest users are actively searching for a specific solution to their problem: workout plans, recipes, how to XYZ.
***THINK: lead magnets, blog posts, low ticket offers, etc.***
If you understand how to leverage the platform to get in front of your ideal customers and clients… well I think you know what that could mean for you.
More leads
More email subscribers
More traffic
More brand awareness
More sales
More revenue
Curious if Pinterest is right for your business?
DM me on Instagram to chat about your goals!
Want to get started on Pinterest today? Grow your business in just 1 hour per week with the Pinterest Beginner Bundle!
