5 Things You Can’t Delegate as a Coach with a Personal Brand, and 3 Things You Didn’t Know You Can!
If you’re nearing capacity as an online coach scaling your own business–or worse, already there–then winning back your time is your new highest priority.
Winning your time back may sound like a selfish goal, but it is the most selfless thing you can do when your time holds the power to create limitless impact when it’s not spent behind a computer screen for 7 hours a day. And you win back time by outsourcing work and growing your team.
Delegating is fab but as the face of your personal brand, there are some very real things you can’t delegate:
5 Things You Cannot Delegate as a Coach with a Personal Brand
No one else can be the name popping up in your paid offers ❌
No one else can be the face in your stories showing up everyday to sell ❌
No one else can be leader casting the vision, setting the standard, being the CEO ❌
No one else can be the voice of your podcast ❌
And no one else can be the mom, wife, daughter, friend, world traveler, and whatever titles you hold with the ones you love most ❌
If these places will always require your presence, then what can you delegate as the owner of a personal brand? Let’s get you outta the weeds 🌱👩🌾 of the things that don’t require you!
3 Things You Didn’t Know You Could Delegate That Are About to Change the Game for You
Managing team and contractors (onboarding, coordinating, supporting, managing) ✅
Managing projects (launches, systems set-up, digital product development, etc.) ✅
Doing everything behind the scenes (building landing pages, designing Canva decks for masterclasses, optimizing funnels, managing your email marketing, etc.) ✅
None of these things requires your face, but you are probably holding on to these roles longer than you should. Here are some of the most common reasons coaches wait too long to delegate:
Letting someone into bigger decisions in your business is scary. Let’s be real! Your business may feel like it is your baby, and you can’t trust just anyone to help you run it, much less keep your Kajabi password secure! But you haven’t taken the steps yet to meet the right type of team who will * just get it * and * handle it *
In the past when you tried to delegate, you felt like a micromanager and didn’t win much time back because these tasks require more “know-how” than the under-qualified $25/hr virtual assistant can support you with. But you didn’t know that an Online Business Manager could free you up without any training and become an asset to you in month 1
You take a lot of pride in your work–as you should–and you can do the tasks well enough, so why on earth would you not? Meanwhile, other areas of your life are not getting as much of your time despite your success, so you are starting to realize this is not a good enough reason to keep doing it all yourself
Here’s a hard truth I say with so much love:
If you are the face of your brand AND you are capped for time…
then doing the things that don’t require your face is making you the bottleneck of your business.
Point blank. Period.
But if you’re ready to move today, you’re…
1 day away from having me in your corner
15 days away from feeling the weight lifted
30 days away from having more time back
60 days away from taking 2 weeks OOO in Tulum while your business runs on autopilot